Cambridge is situated in the heart of East Anglia and is famous for its University, museums and art galleries, medieval architecture and the River Cam. Accessible from the South (including London) via the M11 motorway and from the North (A1 and M1 link), East and West via the A14 dual carriageway, Cambridge's historical importance makes it a key player in the tourism and service industry.

Cambridge University has been a major employer in the city since it was formed some eight hundred years ago by disaffected scholars from Oxford University. Indeed, the University which comprises of 31 Colleges, is a key historical attraction that greatly benefits the local tourist industry and is home to a selection of splendid museums and also the Botanic Garden, which attracts 130,000 visitors each year.

Local coffee shops, cafes, restaurants, gift shops, etc., all avail of the University's considerable appeal to tourists. Furthermore, the University serves the business community directly through graduate employment, professional development courses, research opportunities and partnerships. Other major employers in Cambridge include Phillips, Marshall's Motor Dealership and Heffers (now Blackwells) ? indeed, a book shop is never far away in Cambridge!

Aside from Cambridge's outstanding architecture and heritage, there are many theatres, cinemas and entertainment venues, which offer concerts, stand up comedy, student productions, new and foreign language films and Hollywood blockbusters. Additionally, Christ's College Gardens are a delight to savour and Jesus Green Park is a popular picnic, walking and swimming venue. The city of Cambridge also has a football team and stadium.

In summary, Cambridge is an important tourist location, as reflected by local business.

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